Ambitious. Compulsive. Motivated. Driven – Marie Driven. This isn’t just a clever name, but behind many international superstars and reality television stars stands as one of the most well-respected names in the entertainment publicity industry. Her client roster has ranged from celebrity hip-hop couple Remy Ma and Papoose to Love and Hip Hop’s Peter Gunz to reggae star Mr. Vegas. It’s no wonder why Marie “Driven” Theodore was honored with not one, but four awards, courtesy of the City of New York highlighting the most respected women in hip hop.
Marie Driven was honored with two citations honoring her for exemplary service from Eric L. Adams, the President of the Borough of Brooklyn; in addition to the New York State Assembly Certificate of Merit and U.S. House of Representatives Certificate of Special Congressional Recognition. Previously, Marie Driven has been honored at the Unlabelled Awards for her outstanding work in the communications industry.
Marie Driven was one of many honorees alongside reality star Tahiry Jose, first lady of rap music Roxanne Shante, rising artist Nya Lee and The Breakfast Club’s Angela Yee. As the face of Playbook Media Group – as well as the co-founder alongside longtime friend Jean Jones – Driven is a celebrity publicist that is a force to be reckoned with. This Haitian-bred Queen has quickly been recognized as the key liaison between publicity and Caribbean talent by publication such as Carribean Magazine, HelloBeautiful, VIBE, The Source and more.
Getting her kickstart in New York City working with brands from Sparkling Nuvo to G-Unit, she has mastered the art of media relations, strategic relationship building, niche marketing campaigns and being an overall boss lady. Of course, in summation, she’s earned her trademark Driven alias. “Basically, the meaning behind ‘Driven’ is, because of you guys, I’m driven to do better and help others,” explains Theodore, “Without no drive, we can’t succeed. When we wake up in the morning, what are we driven to do?” Her compelled nature and Type A personality allows her to make moves as a personal brand as well as helping others make their mark through her undeniable talent for brand representation. Why not learn from the best?